Domino’s is temporarily expanding their $5.99 pizza deal — two medium, two-topping pizzas for $5.99 each — to include Penne Pastas in a dish, Stuffed Cheesy Breads, 8-piece chicken varieties and Oven Baked Sandwiches. You can now pick two of any for $5.99 each.
“Our customers have loved being able to enjoy their favorite two-topping pizzas for $5.99, and now they can try pastas, chicken, stuffed cheesy bread and sandwiches for the same value,” said Russell Weiner, Domino’s Pizza chief marketing officer.
“It can be scary to try something new, so we’re encouraging our customers to be a little bit more daring this new year, and in exchange we’ll face fears of our own.”
In a light-hearted TV campaign beginning this week, a real Domino’s employee offers to face his fear – heights. In exchange for customers going outside their comfort zone, the employee is thrown shrieking into the air in a sling-shot amusement park ride, showing how far Domino’s is willing go to convince its customers to try something different.
“Over 80 percent of the items on our menu are new since 2008, so we’re not just a pizza company anymore,” Weiner continued. “We’re making it so Domino’s can deliver variety at a great price to our customers’ next sports viewing party, or when the winter nights get too cold to go out with the family.”
Domino’s announced the new special on Monday, Jan. 14, 2013: http://phx.corporate-ir.net/phoenix.zhtml?c=135383&p=irol-newsArticle&ID=1773958&highlight=
About Domino’s Pizza®
Founded in 1960, Domino’s Pizza is the recognized world leader in pizza delivery. Domino’s is listed on the NYSE under the symbol “DPZ.” As of the second quarter of 2012, through its global footprint primarily made up of locally-owned and operated franchises, Domino’s operated a network of 9,924 franchised and Company-owned stores in the United States and over 70 international markets.