Applebee’s today announced the rollout of ESPNFan Zone, a new venture between the sports channel and the casual dining restaurant chain.
The Fanzone debut came on Tuesday, Sept. 10, 2013, when ESPN Commentator Chris Berman, Apple American Group President & CEO Greg Flynn, and Applebee’s President Mike Archer cut into a five-foot-long Boo-Yah! Brew Pretzel to mark the launch of ESPN Fan Zones at Applebee’s restaurants across the country.
Applebee’s said the ESPN Fan Zones feature a unique and interactive “augmented reality” experience, in which fans have the opportunity to win an Ultimate Fan Cave from Anheuser-Busch, an Ultimate Tailgate Vehicle from Miller-Coors, and a trip to their favorite team’s game while decked out in gear from Pepsi.
Highlighting the experience is a Fan Scan smartphone game, accessible only at ESPN Fan Zones at Applebee’s, which gives fans the opportunity to win weekly instant prizes and three grand prizes throughout the season, including:
- An Ultimate Fan Cave from Anheuser-Busch
- An Ultimate Tailgate Vehicle from Miller-Coors, and
- A trip to one Guest’s favorite team’s game outfitted with all the gear they need from Pepsi
“No matter what team’s territory you’re in, the odds are good an Applebee’s restaurant is nearby,” said Ed Erhardt, president, ESPN global customer marketing and sales. “At ESPN our mission is to serve fans and The ESPN Fan Zone extends that mission directly into fans’ favorite neighborhood bar and grill.”
As part of the experience, Guests will also be able to choose from a new Game Time Menu with selections ranging from Boo Yah! Brew Pretzels, to Team Wonton Tacos, and Boom Boom Boneless Buffalo Wings.
More details at http://www.applebees.com/FanZone
Applebee’s Happy Hour
Applebee’s still has a Happy Hour at most locations although many do not refer to it as “Happy Hour” and instead say just that they have late-night appetizer specials. Applebee’s Happy Hour menus and Happy Hour times vary by location so you will need to contact your local Applebee’s for details. Many Applebee’s have select appetizers for half price after 9 pm on weekdays and after 10 pm on weekends but this is not a general rule.
Applebee’s also still has a 2 for $20 dinner special.
About Applebee’s (from Wikipedia)
Applebee’s International, Inc., is an American company which develops, franchises, and operates the Applebee’s Neighborhood Grill and Bar restaurant chain. As of December 2011, there were 2,019 restaurants operating system-wide in the United States, one U.S. territory (Puerto Rico) and 15 other countries.The company is headquartered in Kansas City, Missouri after moving from Lenexa, Kansas in September 2011.
The Applebee’s concept focuses on casual dining, with mainstream American dishes such as salads, shrimp, chicken, pasta, and “riblets” (which is considered Applebee’s signature dish). All Applebee’s restaurants feature a bar area and serve alcoholic beverages (except where prohibited by law).
On November 29, 2007, IHOP (now DineEquity) announced that it had completed a $2.1 billion purchase of the Applebee’s chain.