Starbucks is giving away a $5 egift card to the first 100,000 customers who try the new Tweet A Coffee system. Starting today through Nov. 6, 2013, the first 100,000 customers who tweet a coffee using a Visa card will receive a $5 Starbucks Card e-gift for themselves, courtesy of Visa and Starbucks, the company announced.
Here is how to get your $5 gift card:
- First, visit https://www.starbucks.com/tweet-a-coffee to register for the Tweet A Coffee Program (the “Program”). You will need a Starbucks account and a Twitter account to participate in the Program. If you do not have a Starbucks account, you can register for one at www.starbucks.com/tweet-a-coffee. If you do not have a twitter account, you can register for one at www.twitter.com.
- Second, follow the directions at https://www.starbucks.com/tweet-a-coffee to buy a Starbucks Card eGift for a friend or family member using a valid Visa card tied to your account.
- Third, follow the directions to Tweet this Starbucks Card eGift to your friend or family member.
Some customers have already complained the promotion is confusing so Starbucks posted a video with more information at https://www.starbucks.com/tweet-a-coffee
Full details are at the Starbucks website: http://news.starbucks.com/news/starbucks-launches-tweet-a-coffee-encourages-spontaneous-gifting-on-twitter
You are only eligible to receive a Promotional Gift if you buy a Starbucks Card eGift, give it to someone else, and otherwise meet these promotional offer requirements. If you are one of the first 100,000 people during the Promotion Period to complete steps 1-3 above and meet these promotional offer requirements, you will receive a Promotional Gift. YOU ARE NOT GUARANTEED TO RECEIVE A PROMOTIONAL GIFT. Qualifying customers will receive their Promotional Gift via email at the address tied to your Starbucks account. Follow the directions in your email to redeem your Promotional Gift. Valid e-mail address required. Promotional Gifts not redeemed or claimed, or returned as non-deliverable, will not be re-sent. Starbucks will not be responsible for any late, lost, misrouted, or non-delivered e-mails, or other computer- or communications-related failures, caused by events beyond the reasonable control of Starbucks. Visa and its client financial institutions have not sponsored or offered this promotion program in any way.
Starbucks also discusses the deal on their Facebook page: https://www.facebook.com/Starbucks
“What’s so exciting about extending our eGifting platform to Twitter is the open and real time nature of the platform. Tweet-a-coffee allows us to do something quite different in eGifting in that people can now give the gift of Starbucks to anyone on Twitter in the moment. This can be between the closest of friends, the most distant of colleagues, or even between people who have not even had the chance to meet yet in person, but have connected in some way on Twitter,” said Adam Brotman, chief digital officer, Starbucks. “We love the possibilities that the Twitter community can unlock to share acts of kindness with one another. Tweet-a-coffee is a key next step as we innovate our social digital gifting offering.”
“Starbucks is really breaking ground here,” said Joel Lunenfeld, vice president of brand strategy at Twitter. “Shared experiences, such as a television show, a sporting event, or someone sharing a gift, are at the heart of the Twitter experience. It’s also central to what it means to be a modern brand.”
About Starbuck’s (from Wikipedia)
Starbucks Corporation (NASDAQ: SBUX) is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and over 150 in Turkey.Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and panini, pastries, snacks, and items such as mugs and tumblers.
For more information see the Starbucks website: http://www.starbucks.com