From noon till 8 p.m. if you’re willing to brave the lines, you can get a free scoop of your choice. Details at the Ben and Jerry’s website: http://www.benjerry.com/scoop-shops/free-cone-day
“What is Free Cone Day? Well it’s our way to celebrate and say thanks for another year of support, and we’ve kept it up every year since, spreading the peace, love & ice cream around the globe!” the company said in their announcement.
About Free Cone Day (From Wikipedia)
Free Cone Day is an annual event held between late March and early May, in which Ben & Jerry’s scoop shops give out free ice cream cups and cones. The most recent event took place on Tuesday, April 9, 2013 from noon to 8 p.m. The first Free Cone Day was held on Saturday, May 5, 1979 by Ben and Jerry as a customer and staff appreciation event for the first anniversary of their store’s opening.
Over one million free cones are given away each year, prompting the company’s ad slogan “Be One In A Million.” Charitable organizations are often present at the stores each year and enjoy a significant amount of fundraising success. Often, local celebrities show up at various stores, promoting the day and the charities there. Sometimes the event is scheduled to coincide with Earth Day and sometimes volunteers are on hand with clipboards and voter registration forms to help those who would like to register to vote.