From noon till 8 p.m. if you’re willing to brave the lines (see photo below), you can get a free scoop of your choice. Details at the Ben and Jerry’s website: http://www.benjerry.com/scoop-shops/free-cone-day
“We believe in having fun, and in thanking our fans with free ice cream for our anniversary every year,” said Ben & Jerry’s CEO Jostein Solheim.
“Through the power of ice cream, we are able to form strong connections and create positive social change together. Free Cone Day is one way to show our fans how much we appreciate them.”
About Free Cone Day (From Wikipedia)
Free Cone Day is an annual event held between late March and early May, in which Ben & Jerry’s scoop shops give out free ice cream cups and cones. The first Free Cone Day was held on Saturday, May 5, 1979 by Ben and Jerry as a customer and staff appreciation event for the first anniversary of their store’s opening.
Over one million free cones are given away each year, prompting the company’s ad slogan “Be One In A Million.” Charitable organizations are often present at the stores each year and enjoy a significant amount of fundraising success. Often, local celebrities show up at various stores, promoting the day and the charities there. Sometimes the event is scheduled to coincide with Earth Day and sometimes volunteers are on hand with clipboards and voter registration forms to help those who would like to register to vote.
About Ben and Jerry’s (from Wikipedia)
Ben & Jerry’s Homemade Holdings Inc, trading as Ben & Jerry’s, is an American dairy company, founded in Burlington, Vermont that operates internationally, with interests in food processing, it is a division of the Anglo-Dutch Unilever conglomerate, that manufactures ice cream, frozen yogurt, sorbet, and ice cream novelty products. These are manufactured by Ben & Jerry’s Homemade Holdings, Inc., headquartered in South Burlington, Vermont, United States, with the main factory in Waterbury, Vermont. It is best known as a premium ice cream brand, founded in 1978.