“Happy hour is officially dead,” the casual dining chain said in a press release. “Why? Because dictating a specific time for people to get together for drinks is an outdated idea. Instead, Fridays is breaking the barriers by introducing a new line-up of food and drink features all day, every day with the launch of Happy Every Hour.”
“The world does not operate on a 9-5 schedule, so we’re no longer living by the old 4-7 happy hour rules,” said Brian Gies, Chief Marketing Officer, TGI Fridays. “Fridays has one objective- to bring people together with an experience that makes them happy, and rules don’t make anyone happy. So, bye-bye happy hour. Hello, Happy Every Hour.”
Happy Every Hour removes two barriers of having a good time- not enough time and too little money. Starting this week, guests can enjoy new appetizers and drinks including Bacon-wrapped Stuffed Jalapenos, Jack Sliders™ and Boneless Wings in six new flavors – Srirarcha, Memphis BBQ, Miso, PB&J, Cider Glaze and Ghost Pepper (yes, it’s that hot).
Fridays is also introducing new handcrafted cocktails with fresh ingredients, like the Ultimate Blueberry-Pom Long Island Tea or Blood Orange Cooler, prepared by the best bartenders in the business. All appetizers in the promotion are only $5 with the adult beverages ranging from $3-5, all day, every day.
And of course, guests can still enjoy their favorite appetizers with Happy Every Hour, like Fridays popular Mozzarella Sticks, Spinach Florentine Flatbread and Boneless Wings in both Buffalo and Garlic Parmesan flavors – as well as scratch made cocktails and select draft beers.
TGI Fridays also has new premium tequila drinks and daily specials on Sundays through Thursdays.
The casual dining chain has these drink and appetizer specials every Sunday through Thursday:
Social Sundays: $5 drinks (House Bloody Mary, Mimosa and featured call liquors) and half-priced appetizers in the bar
Mix It Mondays: $3 drinks and half-priced appetizers in the bar
Tuesdays with Jack: $5 Jack® drinks and half-priced appetizers in the bar
Martini Wednesdays: $3 martinis and half-priced appetizers in the bar
3 Buck Thursdays: $3 drinks (House Long Island Tea, House Margarita and House Mojito) and half-priced appetizers in the bar
You can find more information and the complete menus on the TGI Friday’s Daily Specials website: http://www.tgifridays.com/dailyspecials
For more information about daily specials, visit the TGI Friday’s Daily Specials website: http://www.tgifridays.com/dailyspecials
About TGI Friday’s (from Wikipedia)
T.G.I. Friday’s (often shortened to “Friday’s” in most countries, and stylized “FRiDAY’S”, or “T.G.I.s” in the United Kingdom) is an American restaurant chain focusing on casual dining. The company is a unit of the Carlson Companies. Its name is taken from the expression TGIF. The company asserts that it stands for “Thank Goodness It’s Friday,” although as of 2010 some television commercials for the chain have also made use of the alternative phrase, “Thank God It’s Friday’s.” The chain is known for its appearance, with red-striped canopies, brass railings, Tiffany lamps and frequent use of antiques as decor.
Number of locations as of March, 2011, was 992.
Friday’s has a large menu with an emphasis on alcoholic beverages which includes their famous “Ultimate” drinks which are served in an 18 oz. (532 mL) glass, and often made with top-shelf and darker liquors. They also focus on a variety of blended drinks that are signature to the Friday’s name, such as the “Tropicolada” and the “Friday’s Freeze”. A section of the menu is dedicated to the “Jack Daniel’s Grill”, a selection of items with a special Jack Daniel’s-branded sauce.
TGI Friday’s Locations