Spotify Streaming Available
Starbucks today rolled out is partnership with music streaming service Spotify, creating a “first-of-its-kind music ecosystem” that connects My Starbucks Rewards members with great music and coffee shop perks.
Starbucks Starbucks Rewards members can gain access to Starbucks music on Spotify (including new playlists as well as old favorites), the ability to influence in-store playlists and opportunities to earn “Stars as Currency” for the Rewards program. This will mark the first time that Starbucks loyalty program stars can be accessed through a third party.
This first-of-its-kind music experience now reaches customers at more than 7,500 Starbucks company-operated stores in the U.S., 10 million My Starbucks Rewards loyalty members, and U.S. Spotify users.
“Music has played a pivotal role in our stores for over 40 years and we have been at the forefront of how to integrate it into a retail environment,” said Howard Schultz, chairman and CEO of Starbucks.
“Today is the next era in that experience. We are merging the physical and digital, providing new access points for Spotify as they continue to grow globally, placing more control into our customers’ hands and giving artists the world’s largest stage for them to share their talent.”
The new Starbucks music platform is available to both iPhone and Android users within Starbucks Mobile App, offering customers the personalized experience they have come to expect from both companies. In addition to being able to discover music playing overhead at a participating Starbucks store, Starbucks Mobile App users can view recently played songs, save songs to a personal playlist on Spotify, “Love” songs to influence future Starbucks playlists as well as share these songs on social networks and “Play on Spotify.” Spotify users can also find new playlists from Starbucks as well as Starbucks most popular music from the past 20 years on Spotify. These features are accessible on Spotify’s Free and Premium services.
“Starbucks shares our passion for music and desire to create the best, personalized experience for users and customers,” said Daniel Ek, CEO of Spotify. “Together with Starbucks, we’re creating a unique new digital music experience that offers Starbucks customers and Spotify users the ability to discover even more music at Starbucks and enjoy that same music and more on Spotify, whenever they want and wherever they are.”
Starbucks will also begin a new weekly feature in the Starbucks app highlighting both established and emerging artists, as well as curated playlists giving musicians a new way to reach millions of customers across the U.S. Starbucks partners have also begun influencing the music played in their stores by choosing from a variety of Starbucks-curated playlists and creating “Store Favorites” playlist. This is made possible via a mobile app powered by a new PlayNetwork CURIO hardware device that delivers branded entertainment and media to retail stores.
For more information on the planned partnership between Starbucks and Spotify, check out the press release on the Starbucks website.
Starbucks Rewards Program
Join the Starbucks Rewards Program and receive free drink or food rewards, custom offers on items you enjoy when you opt in to receive for My Starbucks Rewards® email, early access to new products and easy payment with the mobile app.
You can find the complete Starbucks menu at the Starbucks Menu site.
About Starbucks (from Wikipedia)
Starbucks Corporation (NASDAQ: SBUX) is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and over 150 in Turkey.Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and panini, pastries, snacks, and items such as mugs and tumblers.
For more information, visit the Starbucks website.
Spotify is an award-winning digital music service that gives you on-demand access to over 30 million tracks. Our dream is to make all the world’s music available instantly to everyone, wherever and whenever you want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal. Spotify is now available in 58 markets globally with more than 75 million active users, and over 20 million paying subscribers.