Chili’s unveiled a new, slimmer menu on Monday with a renewed focus on burgers, ribs and fajitas.
“On Sept.18, Chili’s is going back to its roots,” the company said in their announcement.
“The brand will cut its menu by 40 percent and invest millions to improve the food quality and value of its core menu items that first made the brand famous – burgers, ribs and fajitas.”
Chili’s said their menu, now at to 125 items, will be cut to a 75 item, “less is more” menu, available at all Chili’s restaurants nationwide on Sept. 18, 2017.
“We value every Guest and we know that cutting even one entrée like Mango Chili Tilapia, or a delicious appetizer like Crispy Asparagus could disappoint a Guest who loves that dish,” said Kelli Valade, president of Chili’s. “But, Guests have also told us they know that today no restaurant can be everything to everyone. So, by eliminating 40 percent of our menu, we’ve reinvested in meatier burgers, ribs and fajitas – the items that we’ve always been known for. We apologize to any Guest who misses a departed dish, but with this bold move we commit to all Guests to do a better job of serving our famous food on every visit, in every restaurant.”
You can find a discussion of the menu change on the Chili’s Facebook page.
About Chili’s (from corporate website)
Chili’s® Grill & Bar is a leading casual dining restaurant chain with a fun and energetic atmosphere where family and friends can gather over a delicious meal. Chili’s serves guests in more than 1,550 restaurants in all 50 states and across the world in 29 countries and two territories. For additional information, visit www.chilis.com.
Heritage: Chili’s opened its first restaurant in 1975 in Dallas, Texas. Created as a hamburger/chili joint with a uniquely Southwestern flair, Chili’s served homemade, quality food, draft beer and frozen drinks in a casual atmosphere. The menu was as simple as the food was outstanding, with items like the Oldtimer® (a ½ lb. hamburger topped with lettuce, tomatoes, pickles, onions and mustard) and a “bowl of red” or Texas-style chili.
Restaurants: A typical Chili’s restaurant is roughly 6,000 square feet, includes seating for 200 guests and is staffed by approximately 120 ChiliHeads. Most Chili’s are stand-alone operations located convenient to major retail, residential and commercial/office centers. However, Chili’s Too locations can be found in shopping malls, airports and similar non-traditional locations both domestically and internationally.
Hours: Restaurants are generally open 11 a.m. to 11 p.m., Sunday through Thursday, and 11 a.m. to Midnight, Friday and Saturday, but vary by location.
Ownership: Chili’s is the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT), a recognized leader in casual dining. Brinker owns, operates or franchises more than 1,600 restaurants under the names Chili’s® Grill & Bar and Maggiano’s Little Italy®.