Carl’s Jr. and Hardee’s have introduced new charbroiled beef sliders priced starting at $1.
Single, Double and Triple Charbroiled Sliders—available for $1, $1.50, and $2, respectively—feature a charbroiled slider-sized beef patty, American cheese, mustard, ketchup, pickle and diced onion, all served on a slider bun.
Charbroiled Sliders will give consumers quality without sacrifice—serving up the unbeatable taste and value of the brands’ full-sized burgers in a fun, portable and snackable package that puts all competitor “snack” options to shame, the chain said.
“Few in the industry are focused sliders, so we decided to take them head-on and raise the bar by packing an insane amount of flavor into a smaller package for just a few bucks—and by offering a trio,” said Jeff Jenkins, chief marketing officer, Carl’s Jr. and Hardee’s. “From initial market tests, it looks like we’ve done a good job because Charbroiled Sliders are one of our most popular new menu additions.”
Through April 24, Double Charbroiled Sliders will also be included as a meal option in Carl’s Jr. and Hardee’s recently-launched $5 All Star Meals featuring two Double Sliders, natural-cut fries, a 20-oz. drink and a fresh-baked chocolate chip cookie. They will also be included in the brands’ first-ever “Happy Hour,” featuring the Double Charbroiled Sliders for $1 from 2-5 p.m., daily.
Carls Jr, Hardees $5 All Star Value Meals
Carl’s Jr. and Hardee’s also have four $5 All Star Meals with a mix of burgers, chicken and hot dogs. Choose from these $5 deals:
All Star Value Meal #1: Charbroiled double cheeseburger, chicken filet sandwich, natural cut fries, fresh-baked cookie and a 20 oz. drink.
All Star Value Meal #2: Charbroiled double cheeseburger, grilled hot dog, natural cut fries, fresh-baked cookie and a 20 oz. drink.
All Star Value Meal #3: Three hand-breaded chicken tenders (using whole tenderloins), natural cut fries, fresh-baked cookie and a 20 oz. drink.
All Star Value Meal #4: Charbroiled double cheeseburger, onion rings, natural cut fries, fresh-baked cookie and a 20 oz. drink.
“Value is about more than saving a couple bucks. It’s about a healthy amount of respect for taste, time, and people—those who come into our store and those who serve up our quality food every day,” says Jeff Jenkins, chief marketing officer, Carl’s Jr. and Hardee’s. “Our value box meals are a game changer, changing the way people think about our menu, and changing the way we talk about value and quality with an impossible-to-ignore campaign.”
While typical value meals mean having to sacrifice quality or variety, the $5 All Star Meals at Carl’s Jr. and Hardee’s offer the most popular menu items in four different hearty meal options. “The competition can’t come close to the variety and value of what we’re offering,” Jeff Jenkins, chief marketing officer, Carl’s Jr. and Hardee’s, said in announcing the deal.
“We know our customers will love them, because they helped make them. The brands consumer-tested the menu items for quality and value, menu combinations, and even tested dessert choices and product names. All Star reflects not only the brand’s heritage, but the quality of the products in the meal.”
The $5 All Star Meals are available on menus nationwide at both Carl’s Jr. and Hardee’s restaurants alongside other signature handmade American classics, like made-from-scratch biscuits and hand-scooped ice cream milk shakes.
About Carl’s Jr. (from Wikipedia)
Carl’s Jr. is an American fast-food restaurant chain located mostly in the Western and Southwestern United States. As of March 2016, CKE (the parent company of Carl’s Jr. and Hardee’s) has a total of 3,664 franchised or company-operated restaurants in 44 states and 38 foreign countries and U.S. territories.
About Hardee’s (from Wikipedia)
Hardee’s is a restaurant chain, located mostly in the Southeast and Midwestern regions of the United States. It has evolved through several corporate ownerships since its establishment in 1960. It is currently owned and operated by CKE Restaurants. Along with its sibling restaurant chain, Carl’s Jr., Hardee’s is the #5 U.S. fast-food restaurant chain after Subway, McDonald’s, Burger King and Wendy’s. It is headquartered in downtown St. Louis, Missouri.