Bennigan’s has an annual “Monte Cristo Day” every September with a free sandwich when you buy an entree. The 42-year-old chain celebrates Monte Christo Day every September 17, which is also “halfway to St. Patrick’s Day”.
Bennigan’s World Famous Monte Cristo starts with honey wheat bread layered with tender ham, roasted turkey and Swiss and American cheeses. It’s then batter-dipped, gently fried and coated with powdered sugar, and served with red raspberry preserves for dipping.
“Everyone remembers their first mouthwatering bite of our World Famous Monte Cristo and no one serves a Monte Cristo as Legendary as Bennigan’s, which is why we take National Monte Cristo Day so seriously,” said Legendary Restaurant Brands Chairman and CEO Paul Mangiamele. “The popularity of our World Famous Monte Cristo is one of the ingredients that differentiates us as a Legendary brand. We celebrate National Monte Cristo Day and Halfway to St. Paddy’s Day on Sept. 17 so it’s fitting that we have the perfect holiday to continue to build more memories for generations to come.”
Bennigan’s said the chain is aggressively growing around the world and since the end of 2012 has opened new franchise locations in Mandan, N.D. , Clarksburg and Frederick, Md.; Sacramento, Calif.; Melbourne, Fla.; Monahans, Texas; Lexington, Ky.; Veracruz, Mexico; Larnaca, Cyprus; Obarrio, Panama; Doha, Qatar; and Dubai, UAE.
Additional restaurants are coming soon to Steubenville, Ohio and Memphis, Tenn.; and internationally in Guatemala, Honduras, El Salvador, Amsterdam and Pakistan, with more than 100 additional locations in development, the company said.
About Bennigan’s (from Wikipedia)
Bennigan’s is an Irish pub-themed casual dining restaurant chain founded in 1976 in Atlanta by restaurateur Norman E. Brinker as one of America’s original casual dining concepts.
On February 11, 2015, CEO Paul Mangiamele and his wife, Gwen, closed on a Management Buy Out (MBO) of the company from its parent private equity firm, for an undisclosed price. The new company, Legendary Restaurant Brands, LLC, is now the owner of the Bennigan’s restaurant chain, its fast-casual concept Bennigan’s On the Fly, and the Steak and Ale brand.
Currently, Bennigan’s operates 23 domestic and 39 international locations in eight other countries.