TGI Fridays this week introduced a new Two Meats Menu for $14.99.
The Fridays Choose Two Meats Off The Grill gives guests an opportunity to enjoy 15 different combination of fire-grilled entrees, including sides, for $14.99. Choices include:
NEW Center-Cut Sirloin
A 6-ounce premium center-cut sirloin seasoned with a hickory smoked sea salt, topped with parmesan butter.
NEW Half-Rack of Fridays Big Ribs
Fridays Big Ribs are 30% meatier, bolder and tastier premium pork back ribs that are cooked low and slow in-house.
NEW Dragon-Glazed Salmon
An Atlantic salmon filet brushed with a sweet and spicy Korean BBQ sauce and topped with a mango pico de gallo, made in-house daily.
NEW Bacon-Wrapped Grilled Shrimp
Two skewers of three large jumbo shrimp, wrapped in hardwood smoked bacon and brushed with a parmesan butter sauce.
NEW Parmesan-Crusted Chicken
A new and improved Parmesan-Crusted Chicken topped with a white poblano queso and toasted with crispy Parmesan bread crumbs.
“Any iconic legacy brand must continuously evolve to stay relevant and successful. As such, Fridays is focused on being a unique dining destination, which means offering high-quality, craveable menu items you can’t find anywhere else,” said Fridays Chief Marketing Officer Stephanie Perdue. “Innovation isn’t the end product. Innovation is a culture grounded in a strategic vision and willingness to take risks, which in this case means investing in our menu and offering those premium items at a price point that our guests not only find valuable, but keeps them coming back for more.”
Last spring, the brand introduced the Fridays Burger Bar, with a line of burgers (including the Buffalo Wingman and New Philly Cheesesteak Burgers) all featuring a new patty blend of chuck and brisket on a challah bun, leading to a 15 percent increase in sales from the Burger Bar menu, which now includes the protein-based Beyond Meat Burger. Most recently, Fridays Big Ribs made big news in the category with a 30 percent meatier, juicier rib cooked low and slow for hours – leading restaurants nationwide to positive store sales and traffic growth. Other improvements include salads, sandwiches and sides – and the brand is setting its sights on new pastas and desserts. These new menu items are currently garnering overwhelmingly positive feedback in test markets thanks to Chef Spirito’s focus on clean, fresh ingredients and unique flavor combinations.
About TGI Friday’s (from Wikipedia)
T.G.I. Friday’s (often shortened to “Friday’s” in most countries, and stylized “FRiDAY’S”, or “T.G.I.s” in the United Kingdom) is an American restaurant chain focusing on casual dining. The company is a unit of the Carlson Companies. Its name is taken from the expression TGIF. The company asserts that it stands for “Thank Goodness It’s Friday,” although as of 2010 some television commercials for the chain have also made use of the alternative phrase, “Thank God It’s Friday’s.” The chain is known for its appearance, with red-striped canopies, brass railings, Tiffany lamps and frequent use of antiques as decor.
Number of locations as of March, 2011, was 992.
Friday’s has a large menu with an emphasis on alcoholic beverages which includes their famous “Ultimate” drinks which are served in an 18 oz. (532 mL) glass, and often made with top-shelf and darker liquors. They also focus on a variety of blended drinks that are signature to the Friday’s name, such as the “Tropicolada” and the “Friday’s Freeze”. A section of the menu is dedicated to the “Jack Daniel’s Grill”, a selection of items with a special Jack Daniel’s-branded sauce.